This is the 25th anniversary of the Air Jordan brand, and although commonly called the Jordan 2010s, is also referred to as Air Jordan XX5/XXV. This sneaker was announced on Nov 12, 2009 for a release date of Feb 13, 2010, retailing for $170. Dwyane Wade is endorsing the AJ 2010. The base of each midsole has stylized text that when combined reads: I've failed over and over and over again in my life. And that is why I succeed." This quote was originally attributed to MJ, and is a reference to an advertising campaign that aired in 1997 with Jordan detailing his failures that led to his success in his career.
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