The Air Jordan III (3) was designed by Tinker Hatfeild. It was the 1st Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look. The Air Jordan III (3) was famous from the humorous Spike Lee ads. This campaign was known as "Mars and Mike" ad campaign, which became one of Nike's most successful advertisement campaigns. These were the 1st Air Jordans to feature the "NIKE AIR" logo on the back but later replaced with the Jumpman logo and the word "AIR" underneath it, similar to the Air Jordan VI (6). These were said to be Jordan's favorite shoe, he wore them during his most historical events in his basketball career.
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