The Air Jordan VII (7) was released in 1992. Tinker Hatfield created the Air Jordan VII (7) which had many similarities with the Air Jordan VI model. The Air Jordan VII (7) was designed unique because it used some of the Nike Huarache technology to create a shoe that really stuck to the consumer's foot. The visible air sole, the Nike Air logo, and the yellowing soles were all no longer featured on this model. The Air Jordan VII (7) was also known as the "Hares" because the commercials promoting the shoe featured cartoon character Bugs Bunny. This was the 1st Air Jordan's that did not have the distinctive symbol "Nike Air" on the outer portions of the shoe. The "Nike Air" sign can be found in the in-sole of the shoe. Nike was unhappy about this, but designer Tinker Hatfield, had a greater vision believing that the "Jumpman Brand" could stand on its own 6-7 years down the road.
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